YouTube recommended videos online
With this article, I want to start by introducing you to the YouTube recommendation algorithm and YouTube recommendation on cadence is probably the single largest source of news that could ever be.
So, if you want to go big on YouTube, that's the key because
it's great to have an FCL ranking.
But the problem with this deal is that you will never get
more searches than people are searching that simple and the way you get more
searches from people searching unlimited is if YouTube can start promoting your
videos In these recommendations you will watch the recommended videos next.
If you can get the recommendation along with other great
videos in many videos this is the key to the unimaginably massive wild growth
so this particular video I made in 2014 a very long time ago and had some
initial success around 60,000 users and was decreasing.
How YouTube Suggestions work?
I'm going to show you this and then the words of this video
and another video just for you so you can get a sense of the role that
recommendations play but the main idea is that the long-term goal of each video
should be that recommendations in the end give you more traffic than search.
I didn't make it in this case but that's the point and as
you can see this video has some problems it's not professionally made at all
It's one of my previous videos more or less so quality is an issue and because
quality was an issue, this is a video though It has had some reasonable success
with six thousand uses and is still getting views consistently yet getting it
to reach potential is much lower than it could have been.
They also want to bring to your attention the fact that a
lot of the recommended videos out there is an algorithm for it and we will talk
about it but the DA is that it is very personal and some of the recommended
topics are related to Facebook for example there is a woman talking about
Facebook and here some people are talking about making money online which is
It's kind of related but a lot of things are music videos that they watch and
you see like I watched Queen's band and I watched this other musical thing and some
of you know so there's a variety of things going on here.
And we'll talk about how YouTube created this recommendation
so you know what to do to make sure you get promoted as you can see These are
the analytics from my Facebook marketing video and 19 percent nineteen four
percent.
how to get your video suggested by youtube
So, roughly 20 percent of all my views came from suggestive
videos, and if I had if I had been able to improve that video, that number
would have been bigger and it would have had more growth.
Same goes for the business plan video you're seeing right
now, these are the business plan video analytics that are popular Well here we
suggested the videos are really amazing they account for 66 percent of all my
views and this is a video that is now nearly 100,000 views so it was This video
could have been better.
But the results were more effective and now let's look at
another business planning video that is not mine and let's see if mine is
recommended I searched for the word business plan and I will click on let's say
for example this video.
I know this video well because it's always one of the first
to come out over the years, and when my question is would you recommend me here
on the right no so I'm more now you see, if I did, I could have tapped into
WAY's greater potential.
And what you can do is look at the videos that aren't for
music recommendations that's personal forget those but the commercial videos
you see are like really popular ones like 30 million views and 300 15,000 views
if my video had gotten more views better maybe I ran some ads and it reached a
bigger stratosphere on YouTube.
It also could have been one of the promoted people so the
idea here is to make a very amazing winning video so that in the end you can
benefit from a lot of recommendations knowing I mean social media
recommendations and then this video will have a long life because it will be
highly recommended On YouTube this is the key to our amazing growth.
how to get more views on youtube for beginners.
Now, let's talk about the mindset of the engineer who created the recommendation algorithm The examples I'm going to talk about are YouTube, but that applies to any market or platform where you get personalized results, like Google, like parts of Amazon sometimes, etc., so without knowing What is their way of thinking, it is common to assume that their mentality is close to ours just because we anticipate our mentality towards others.
It's normal, but they don't think like us When we, business
owners, content creators think, how do we rank our content and get nominated?
They ask themselves this question: What results will make the user happier and
more engaged? Because for them, happy customers come back and buy more, watch
more, whatever, and interact for longer again.
They can sell more stuff, show more ads, etc. so they need to keep customers on the platform longer and happily. This is how they make the most money and one of the most visible examples of this dichotomy is YouTube subscriptions.
YouTube creators are thinking while people sign up, it's
obvious that when creating a video, YouTube should recommend my new videos to
subscribers and put them on their YouTube homepage, etc. Content shared on
their homepage or recommended videos, these instances did not cause the most
engagement.
How to get views through suggestions
So it's clear then what caused the most engagement? The answer is two very strong factors here, tasting browsing history and content performance so your passive browsing history is a history of what that user has been browsing recently so if they've subscribed to your channel for six months or a year, they won't come back again.
Well, they're probably subscribers, but they're no longer
interested in that They're more interested in what they've been watching
lately, of course, and the content obviously works well when they recommend it
This is if you're thinking about how to get to the home screen of people on
YouTube or in recommended videos next to other videos.
This is now to search YouTube It's kind of similar, except
that obviously it's a search, they have to show the videos that are a bit
closer to a match of what the search is so relevance plays a bigger role and of
course, it's not relevant per se.
It's the importance as well as the performance now, that brings me to an important point there's a lot of correlation between video views and video rank, and it's easy to assume that views is a ranking factor where, in fact, views go up a lot precisely because they are.
A high performing video and YouTube recommends it a lot and
because of that, they accumulate views and then it becomes a kind of
self-reinforcing of something. These same algorithms are very supportive as you
keep promoting that video that actually works well, really gets many views, and
they promote him more and more.
What is the importance of suggestions for the video
So this video is moving away from the competition now, of
course, you want this to be your video so what can you do first? Things are
very difficult because most of the viewers do not have your videos in their
browsing history.
And to make matters worse, the videos you compete with, and
the most established videos, are the ones YouTube recommends they run so I'll go
over some quick fixes for this.
I obviously explain the solutions more extensively
throughout the course, but here are a few things to really think about right
now First, find your niche audience to build from, because if you're targeting
a big niche or industry, you won't be able to compete against segments Giant
winning video.
But in a smaller field, you might be able to compete and
make your videos very engaging that means lots of AB testing, lots of getting
feedback, lots of optimization, without assuming, oh, my videos are highly
engaging, private videos pi high quality.
You have to get feedback, you've got testing, you can also
collaborate with major brands, you can run some very targeted plugins for that
very narrow niche that I just talked about.
And you can create many pieces of content because each piece
of content helps your channel and is covered by more and more audience who will
then get your videos in their browsing history.
Get more views by recommending
If a video does well, your channel will take off because
YouTube will recommend more of your videos, but if those videos don't perform
well, there's really nothing you can do.
And most importantly be patient don't stress out or panic
like, why am I not getting views?
What's wrong? As successful videos are currently, these
creators have likely been on the lookout for years. And it will take a lot of
work from you as well, and you will probably get a lot of your videos.
But the cool thing is that once your videos start growing,
YouTube will start recommending multiple clips of your videos to the many
people who have your videos in their browsing history as long as they keep them
watching.
So over time, while this is a challenge for you, this will
actually be the key to success later on and you will be grateful to have the
opportunity.